The Dubai Chocolate Craze: Why Switzerland is Queuing Up

Thanks to Swiss chocolatier Lindt, the viral phenomenon of “Dubai chocolate” has finally landed in Switzerland. Chocolate lovers in the alpine nation and beyond are eager to sample this new Arabian treat. But what is it about this chocolate that has everyone buzzing?

Lindt Dubai Chocolate Sells Out Fast

On Saturday, Lindt opened its factory and museum to the public. A massive line formed outside even before the doors opened. While a visit to the Lindt Chocolate Experience is always worth it, the crowd had one thing in mind: the new Dubai chocolate.

Earlier in the week, Lindt announced it would sell 500 bars of its new Dubai chocolate at its factory in Canton Zurich. This marked the first time the chocolate would be available en masse in Switzerland. Despite the 14.95-franc price tag, the chocolates sold out within hours. Fans were eager to grab their bars as soon as they could.

What Is Dubai Chocolate?

So, what exactly is Dubai chocolate? It features a smooth milk chocolate bar filled with pistachio cream and kadayif. Kadayif consists of crispy pastry strings that are commonly used in Arabian desserts. This unique combination gives the chocolate a rich and exotic flavor.

The popularity of Dubai chocolate skyrocketed thanks to social media and TikTok trends. Various food influencers traveled to the UAE to sample it for themselves. One ASMR video by influencer Maria Vehera received over 56 million views. It showcased the treat and left viewers craving a taste.

Resale Prices Skyrocket

While Fix Dessert Chocolatier in the UAE invented the concept, Lindt is the first chocolatier to introduce it in Europe. They cleverly blended it with their signature Swiss chocolate. So far, Lindt has created “artificial shortages” by producing a limited number of bars before releasing them in different cities.

Last week, Lindt announced it would sell a limited number of bars in German cities. This led to another stampede to buy the treats before they sold out. In Hamburg, people lined up in freezing temperatures, eager to get their hands on the coveted chocolate.

Those who missed out on this batch will have to wait for Lindt’s next release. In the meantime, many other companies have jumped on the bandwagon, offering their own spins on the viral treat. If you’re looking for a quick fix, some resellers have listed Lindt Dubai chocolate online for up to 400 francs per bar. It’s a steep price, but chocoholics are willing to pay for a taste.

The Chocolate Experience at Lindt

The Lindt Chocolate Experience offers visitors a behind-the-scenes look at the chocolate-making process. Guests can explore interactive exhibits, learn about the history of chocolate, and indulge in tastings. The factory tour is both educational and delicious, making it a perfect outing for families and chocolate lovers alike.

During the tour, visitors can witness the chocolate production firsthand. They’ll see how Lindt crafts its famous confections. The smell of fresh chocolate fills the air, creating an irresistible atmosphere. It’s no wonder that the factory draws in crowds, especially with special promotions like the Dubai chocolate release.

If you’re curious about more delicious options, check out The Best Swiss Chocolate to Buy on Your Switzerland Vacation for a comprehensive look at Swiss chocolate delights from other chocolatiers.

For more insights into Swiss chocolate culture and travel tips, check out A Piece of Switzerland for your ultimate guide to all things Swiss.